RoI² Ltd · Decision Intelligence IP
We quantify lost revenue and wasted ad spend from existing demand. Using your existing data. No implementation. No tracking changes.
Start with Brand Demand Scan → PE Portfolio Engagement →Reference case · Industrial B2B · €100M revenue
of traffic from existing brand awareness
of category demand not captured
annual pipeline leakage, invisible in all existing reports
Brand Demand Scan identifies this from existing data. It did not appear in any analytics report.
Brand Demand Scan
Most companies waste 10–25% of search-driven spend. We quantify your number. This is not a marketing service. It is a measurement of capital inefficiency.
Engagements
BDS identifies the structural gap. This engagement resolves it. A defined 4–8 week advisory built directly on BDS findings, with a clear decision output, not ongoing analysis.
View engagement →Ongoing senior-level decision support embedded in the leadership team. Growth and marketing decision ownership, priority setting, and decision review cadence. Typically 3–9 months.
View engagement →For leadership teams with a defined decision context that does not require a prior diagnostic. One or two specific decisions framed, analysed, and resolved.
View engagement →Client Feedback
"JP has a rare ability to identify where the real constraint sits. His work quickly clarifies what actually drives performance."
"When we need clarity, JP goes directly to the structural issue. He cuts through noise and identifies what actually matters."
"JP quickly identified the structural issue behind our stalled performance. Once that was addressed, the situation became much clearer."
RoI² Framework
Standard analytics measure what arrived. The RoI² framework measures what the market demanded, including the demand that never reached the business. That population is consistently larger and structurally invisible to conventional reporting.
Once reliable measurement is in place, resource allocation responds to what the data confirms is working, not to modelled attribution or correlation presented as causation.
View the framework →Intelligence establishes the conditions for reliable measurement. It begins with demand diagnostics: quantifying the gap between demand that exists in a market and demand that a business actually captures.
Automated allocation without reliable measurement optimises noise. Reliable measurement without responsive allocation produces reports. RoI² defines the architecture that makes the two stages function as one system.