Engagements
The right engagement depends
on the decision you face
Each engagement format fits one kind of decision. Choose BDS + Advisory when a Brand Demand Scan (BDS) has shown a gap and you need decisions on closing it. Choose a Fractional CMO when you need senior ownership of marketing decisions on a measured baseline. Choose Standalone Advisory when you face one or two bounded decisions and need no scan first.
These three formats suit standalone growth-stage businesses. If you are a PE operating partner or investment team assessing a portfolio company, see the PE Portfolio Engagement, which has its own structure and scope.
BDS + Advisory and Standalone Advisory have a fixed fee. Fractional CMO has a fixed monthly retainer. The RoI² Implementation Framework has no fee unless it produces incremental profit, and its only fixed cost is the build and maintenance fee of €2,500–3,000 per 90-day cycle. Choose a fixed-price format for a defined decision. Choose the Implementation Framework when the engagement is the allocation system itself.
BDS + Advisory turns
findings into decisions
A defined advisory engagement built directly on the scan findings. It translates the findings into a set of decisions with a clear commercial output. The engagement ends when the decisions are made, with the fixes carried out, no ongoing reporting layer and no retainer.
Read more →Fractional CMO owns
your marketing decisions
A senior marketing lead owns your growth decisions, working from a measured demand baseline. Campaign execution stays with your own team or your agencies.
Read more →Standalone Advisory
settles defined decisions
For leadership teams with a specific, bounded decision to make. One or two decisions are framed, analysed and resolved. No scan is required, and there is no retainer or ongoing commitment.
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