Engagements

Three ways to work together.

Each engagement format is structured for a specific decision context. The correct starting point depends on whether the primary constraint is inside the funnel or outside it.

These three formats are sized for standalone growth-stage businesses. If you are a PE operating partner or investment team assessing a portfolio company, see the PE Portfolio Engagement instead; the structure and scope differ.

BDS + Advisory, Fractional CMO, and Standalone Advisory are fixed fee. The RoI² Implementation Framework is not: no incremental profit, no fee. The only cost is the fixed build and maintenance fee, €2,500–3,000 per 90-day cycle. Choose the fixed-fee formats for a defined decision. Choose the Implementation Framework when the engagement is the allocation system itself.

01 · Follows BDS

BDS + Advisory

BDS identifies the structural gap. This engagement resolves it.

€3,500 to €10,000 · Fixed fee · 4 to 8 weeks

A defined advisory engagement built directly on BDS findings, translating the diagnostic into a set of decisions with a clear commercial output. No ongoing reporting layer, no retainer dependency, no execution component.

Fractional CMO

Fractional CMO: senior marketing decision ownership, without a full-time hire.

€3,000 to €8,000 per month · Retainer · Typically 3 to 9 months

RoI² is a decision intelligence company, not a marketing agency. This is one of three engagement formats: decision ownership built on a measured demand baseline, not campaign execution.

Standalone Advisory

A defined decision context that does not require a prior diagnostic.

€2,500 to €7,500 · Fixed fee

For leadership teams with a specific, bounded decision to make. One or two decisions framed, analysed, and resolved. No BDS required, no retainer, no ongoing commitment.

Not sure which format fits?

The initial conversation establishes the correct entry point Open an enquiry →

Every engagement is led directly by Jukka-Pekka Spets, backed by the wider RoI² team.