Investors
RoI² occupies a position not held by attribution platforms, AI brand-monitoring tools, or brand audit agencies: causal, financial demand measurement built for private equity operating partners and CFOs.
RoI² is not an attribution platform, an AI brand-monitoring tool, or a brand audit agency. It occupies a position none of those three adjacent categories hold: causal, financial demand measurement built specifically for private equity operating partners and CFOs, using a proprietary three-finding diagnostic model (Brand Demand Capture, Demand Leakage, Untapped Potential), all three calculated simultaneously from a single data export, that does not rely on attribution modelling.
The methodology has been validated across five sectors spanning performing arts, B2B technology, energy services, digital content, and animal welfare, with the same structural findings holding across each. See the cross-sector case studies. No established competitor currently occupies this specific combination of causal framing, PE audience, and proprietary model.
RoI² was founded by Jukka-Pekka Spets, working at the intersection of strategic marketing, decision intelligence, and systems-led business design.
The wider RoI² team spans partnerships, commercial strategy, business development, sales, and design.
We are open to early conversations with investors who see the same structural gap in how growth decisions get made, particularly those familiar with the private equity value-creation cycle or the emerging decision intelligence category.
This page is general information only. It does not constitute an offer or solicitation to buy or sell securities of any kind, and is not a public offer of investment.
jp@roi2.co.uk