Investors
A decision intelligence company whose fee is paid from verified profit.
RoI² Ltd shows CEOs and CFOs how much of the demand in their market they miss, what it is worth in revenue, and where the next euro in marketing should go. The Implementation Framework then verifies the profit each allocation adds, and its fee is 20% of that profit, confirmed by the client's own finance function.
Two owned instruments sit inside the company. Brand Demand Scan is a fixed-price scan that calculates three findings at once from a single Search Console export: Brand Demand Capture, Demand Leakage and Untapped Potential, each expressed in revenue. The RoI² Implementation Framework runs in 90-day cycles and takes 20% of the incremental profit it verifies, with the system build billed separately. Scan revenue enters at a fixed price; framework revenue scales with the client's verified result.
The methodology has been validated across five sectors spanning performing arts, B2B technology, energy services, digital content, and animal welfare, with the same structural findings holding across each. See the cross-sector case studies. Across the validation corpus, brand clicks exceeded category clicks by 8 to 78 times.
RoI² was founded by Jukka-Pekka Spets, working at the intersection of strategic marketing, decision intelligence, and systems-led business design.
The wider RoI² team spans partnerships, commercial strategy, business development, sales, and design.
We are open to early conversations with investors who see the same structural gap in how growth decisions get made, particularly those familiar with the private equity value-creation cycle or with decision intelligence.
This page is general information only. It does not constitute an offer or solicitation to buy or sell securities of any kind, and is not a public offer of investment.
office@roi2.co.uk