Engagements · 02
A fractional CMO is a senior marketing leader engaged part-time, without full-time employment cost. At RoI², the role starts from a measured demand baseline rather than an assumption about what is broken, and directs channel and spend decisions inside the existing team rather than executing campaigns.
RoI² is a decision intelligence company. Fractional CMO is one of three engagement formats, and it exists as an extension of the same measurement work: Brand Demand Scan establishes the baseline; this engagement embeds decision ownership on top of it. It sits alongside an in-house marketing function, directing channel and spend decisions rather than executing campaigns.
Most fractional CMO offers are staffing arrangements: a senior marketer's time, rented by the month, applied to whatever the business asks for. This one starts from a measured demand baseline. Decision ownership is exercised against that baseline, not against opinion. See what a fractional CMO is for the general category.
Embedded at leadership level to define priorities, make decisions, and remove ambiguity in growth and marketing. Part-time decision ownership integrated into the existing team, with accountability for clarity, not output volume. See what drives fractional CMO cost for how this compares to the wider market.
The role defines what matters and what does not, sets decision criteria across growth and marketing, and removes unnecessary work and duplication.
Monthly retainer. Defined time commitment. Direct access to leadership. Integrated into existing team. No reporting layer. No parallel organisation.
Scope:
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