Engagements · 01 · Follows BDS

BDS identifies the structural gap. This engagement resolves it.

A defined advisory engagement for businesses that have completed a Brand Demand Scan and need the findings translated into decisions, not a report.

€3,500 to €10,000 · Fixed fee · 4 to 8 weeks

A defined advisory engagement built directly on Brand Demand Scan findings. The diagnostic establishes what the structural problem is and how large it is. The advisory translates that into a set of decisions with a clear commercial output.

There is no ongoing reporting layer, no retainer dependency, and no execution component. The output is a decision, not a plan.

Outcome

Clear decisions on channel allocation, paid spend structure, and category presence strategy. Measurable financial impact from the BDS baseline.

What the advisory covers:

Decision framing from BDS findings
Priority setting by commercial impact
Channel and paid search alignment
Removal of redundant spend
Demand capture standardisation

This is a fit if

You have completed a BDS and have a confirmed structural gap
You spend significantly on paid acquisition
You need decisions, not execution

Not a fit if

You are looking for ongoing decision ownership: see Fractional CMO
Search is not a core demand channel

Start with a BDS →

BDS identifies the structural gap. This engagement resolves it.

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