Engagement 1 of 3 · After a Brand Demand Scan (BDS)
The scan finds the gap.
Advisory turns it into decisions.
BDS + Advisory is for businesses that have completed a Brand Demand Scan and want its findings turned into decisions on budget, channels and search terms. The work takes 4 to 8 weeks at a fixed fee.
The scan shows where your demand is captured, where it leaks and where it can grow. The advisory turns those figures into decisions with a commercial result.
The engagement has a fixed scope and a fixed end date. It has no retainer. It ends with the decisions made and the fixes the scan called for carried out.
You receive decisions on how to split budget between channels, which search terms to leave out of paid advertising because your site already owns them organically, and which category searches to target. The financial impact is measured against the Brand Demand Scan baseline. In the Varkaus City Theatre case, that impact was €17,568 in ten weeks.
What the advisory covers:
- Framing the decisions the scan findings call for
- Ranking those decisions by commercial impact
- Aligning channels with paid search
- Removing paid spend on searches your site already owns
- Setting one shared way to measure demand capture across teams
- You have completed a Brand Demand Scan and it shows a structural gap
- You spend a significant amount on paid acquisition
- You want the gap closed, not only described
- You need a senior lead to own marketing decisions month after month: see Fractional CMO
- Search is not a core channel for your buyers