A decision intelligence company
with two owned instruments.
RoI² Ltd shows a business how much of the demand in its market it misses, what that is worth in revenue, and where the next euro in marketing should go. Brand Demand Scan (BDS) measures the gap, and the RoI² Implementation Framework verifies the profit each allocation adds. The two instruments form one closed loop, and the company owns both.
The company sells the two instruments at fixed or outcome-based prices.
Background
Decision intelligence from first principles.
The work at RoI² Ltd is built on thirty years of cross-domain professional practice spanning strategic marketing, executive leadership, graphic design, photography, and web development. The methodological approach reflects a systems-first perspective developed across fields where measurement quality determines outcome quality.
Buying a measurement instrument means looking at gaps in earlier decisions. The instruments are built for leaders who treat those gaps as information.
Client engagements are conducted in English. RoI² Ltd is a UK private limited company with its registered office in London.
What drives the work
The constraint is the question being asked of the data.
Standard analytics platforms are built to measure the population that arrived. They do this accurately. The structural problem is that the question every business needs answered, how much of the available market did we reach, requires measuring the population that did not arrive.
That data exists in search performance records, and standard reporting frameworks were never designed to surface it. BDS is the instrument that surfaces it. RoI² is the architecture that acts on it.
The work gives leadership a verified basis for deciding where the next euro in marketing goes. Improving the marketing itself follows from that, and belongs to the client.
Founder
Jukka-Pekka Spets
Jukka-Pekka Spets works at the intersection of strategic marketing, decision intelligence, and commercial decision-making. BDS and RoI² grew from an inability to tolerate allocation decisions made without verified data beneath them. The frameworks exist because allocating from unverified numbers produces structurally predictable errors.
Partnerships, commercial strategy, business development, sales, and design each have a named owner on a standing team. The team →
Company
RoI² Ltd
| Entity | RoI² Ltd · Private Limited Company |
| Registration | England and Wales · Company No. 17063040 |
| Address | 71–75 Shelton Street, London WC2H 9JQ |
| Function | IP ownership · Methodology development |
| IP assets | Brand Demand Scan · RoI² Implementation Framework |
| Contact | office@roi2.co.uk |
Connect directly.
All client and partnership conversations begin with a direct conversation, and the initial contact is a 30-minute fit assessment. Sales process, automated sequences, and marketing funnels play no part in it.
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