RoI² Ltd · Demand diagnostics

Demand you never
captured is costing
you revenue

Buyers search Google and AI assistants for the product category before they choose a supplier. The reports you already use count only the buyers who arrive at your site.

Brand Demand Scan (BDS) shows how much of your demand depends on your brand name, how much revenue leaks to competitors and where growth is still untapped, so your next decision rests on a measured figure.

Fixed price  ·  No retainer  

Start with Brand Demand Scan → See the reference case →

Reference case  ·  Industrial B2B  ·  €100M revenue

Brand Demand Capture · existing demand under the brand name95.5%
Untapped Potential · growth potential in category searches99.17%
€150Ma year in Demand Leakage: revenue leaking to competitors or never created because the company cannot convert the visibility it already has. Demand Leakage multiplied by five, at the company's average transaction value.

Brand Demand Scan

Brand Demand Scan measures your
Demand Leakage in revenue

Brand searches contain your company name. Category searches describe what you sell. Across the validation engagements, brand clicks exceeded category clicks by 8 to 78 times. Each scan also measures Demand Leakage: the share of your demand that leaks to competitors. We calculate it from a Search Console export, or from public search data if you have none. Given your average contract value, the result is stated as annual revenue, the unit your finance director already uses.

Enterprise

Brand Demand Scan Enterprise

€3,500
Custom scope · Multi-market or multi-brand
Contact directly →
Extended

Brand Demand Scan Extended

€1,490
2,000 queries or more
Request extended →
Standard

Brand Demand Scan Standard

€750
500–1,999 queries
Request scan →
Essentials

Brand Demand Scan Essentials

€490
Up to 500 queries
Request essentials →

Every Brand Demand Scan reports three findings. Brand Demand Capture is the share of the demand your business captures that comes from searches for your name. Demand Leakage is the share of your demand that leaks to competitors. Untapped Potential is the share of your growth potential that is in category searches. If a scan finds no leakage, the report states that. Where leakage exists, the report shows in which searches it occurs and the cause.

Engagements

Three engagement formats for
independent businesses

Private equity investors assessing a company in their portfolio use the
PE Portfolio Engagement instead. It has a different scope and price.

RoI² Framework

Budget allocation is only as reliable as the measurement beneath it

Standard reports count the buyers who arrived at your site. Brand Demand Scan measures the demand that never reached the business. The RoI² Framework then allocates budget to what the scan confirms.

Budget then follows verified results. Estimates from attribution models, and cases where two figures move together without one causing the other, no longer drive the decision.

View the framework →
Stage 01 · Intelligence

Measurement comes first

Stage 01 is Brand Demand Scan. It measures the demand in your category, how much of it your brand captures and how much leaks to competitors. Every later allocation decision rests on those figures.

Stage 02 · Impact

Allocation from verified data

Stage 02 is the RoI² Framework. Results from every channel flow into one dashboard. Channel budgets are set there by hand, according to what the figures confirm. Your own finance function confirms the result against a baseline agreed before the work starts.

Your next growth decision is more reliable
when it rests on measured demand

Brand Demand Scan measures that demand. Fixed price, no retainer. The RoI² Framework charges 20% of incremental profit. If there is no incremental profit, there is no fee. A build and maintenance cost of €2,500 to €3,000 per 90‑day cycle applies in any case. Your own finance function confirms the profit against a baseline agreed before the cycle starts. Open an enquiry →